i 'm sure many of you have seen dove's commercial on beauty and how most firms photoshop the hell out of an image to create an idealized beauty that no one can reach. (this is also true for men - i remember andy roddick being very upset that his arms were photoshopped to look bigger than they are on the cover of men's health a few weeks ago.)
i'm glad that this is happening - i know that everyone loves idealized beauty and i have to admit that i've done more than my fair share of photoshopping my images for fashion work. but at the end of the day... few things are more beautiful than a woman's raw beauty.
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